Soccer Aid 2022

New social leadership, meant new challenges and great results.

Soccer Aid hires most of its event staff on a contract basis, which results in a change in team composition every year. When a new Head of Social joined, I was given the task of bringing them up to speed while also fostering a collaborative environment. Despite the challenges of remote work, I find this project to be my favorite every year because I get to work with new people while still delivering exceptional results for UNICEF. I have always enjoyed this opportunity despite the ever-changing team and the remote work challenges.

Stadium Animation

This year, the game was played at the London Stadium in Stratford. Which allowed us to advertise on the screen on the side of the building. Then I was asked to produce an animation to display all the key selling points of the match to the nearby audience.

CONTENT

Social Ad Campaign video

Mark Strong fun sketch launch video

Branded content for EVRI.

Chunkz Launch video

Munya Chawawa launch video

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